Benefits of White Labelling
At the start, it might not be as simple as ordering someone else’s pre-branded products, but there are enormous benefits to stocking your own product brands. Here, we talk you through some of the main advantages and what they could mean for your business.
Build customer loyalty
As indicated by numerous case studies, providing the customer with a product they cannot purchase elsewhere ensures loyalty. This was particularly clear during the COVID-19 lockdown: retailers that were overly reliant on third-party brands saw their turnover shrink upon reopening as their customers switched to buying these brands from online retailers.
Better margins for you
Most “premium” e-liquids cost you a premium price. A large portion of this premium is the money that the brand owner spends on advertising their brand. This is money that they spend to add value to their balance sheet and which you pay for. By placing a greater emphasis on your own lines of product, you attain a better margin by saving yourself this premium.
Add value to your business
If your business only stocks and sells the products of others, your sales add only a limited amount to the value of the business you have worked hard to build. This is because you sell nothing that you actually own. By promoting your own lines and achieving sales of your own product lines, your business will have a value far greater than a rival that only sells the products of others.
No price competition
How often have you been told by a customer that they can buy the same e-liquid cheaper elsewhere? It probably happens far more often than you’d like. By stocking and promoting your own lines of e-liquid, you will be supplying a product whose price only you control. No more being told that a nearby competitor or some random seller on eBay sells it cheaper than you.
We make the process of getting your own brand of e-liquid on your shelves as simple and painless as possible. In just a week you can receive your initial order.
Select your flavours
All of our flavours are entirely proprietary and created by our expert in-house flavourists. On top of this, although not legally required, all our formulations are TPD-compliant and notified.
Select your brand
You are welcome to submit your own branding and labels to us, or to choose a pre-designed brand from our extensive catalogue, which will then be made exclusively available to you.
Order your product
Sit back and relax! You’ll receive a set of unique product ordering codes which you’ll use to place your orders with us. We typically process, bottle and deliver all orders within one week.
Enquire about our white label services
Please use the form below to send us an enquiry about our white label services and a member of our team will be in touch shortly.